New Toyota Prius | Gateshead & Newcastle | Hodgson Toyota

New Toyota Prius

A name that is synonymous with innovation and pioneering technology, the Toyota Prius has been leading the way in low emissions motoring for over two decades. Since its launch back in 1997, the level of refinement has been exceptional, leading to the latest iteration of the new Toyota Prius we see today. What’s more, in addition to the standard Prius, you can also choose the new Prius Plug-In Hybrid and the seven-seat Prius+. Find out more about each model with Hodgson Toyota in Newcastle and Gateshead today.


All three models in the Toyota Prius range benefit from the new Toyota Next Generation Architecture. A modular platform focuses on improving the resilience and performance of the manufacturer’s vehicles when out on the road and, in the new Prius, the platform features a stiffer, stronger body shell engineered for greater efficiency. With aerodynamic design and sleek bodylines optimising airflow, the appearance is not only stylish and eye-catching, but contributes to performance too.

This attention to detail can be felt on the interior too, where functionality meets style, and practicality meets comfort. Cool metallic finishes and soft-touch materials demonstrate the sophistication of the vehicle, and an intuitive arrangement ensures that the driver-centric dashboard puts all key functions at the tips of your fingers. Space is, of course, abundant in the seven-seat Prius+, with the chance to provide clean motoring for the whole family.


Over 20 years’ experience in developing Hybrid technology means that the Prius continues to lead the way in performance. The latest model features more efficient and more economical driving than ever before, with quieter performance enhancing the experience. A 1.8-litre petrol Hybrid engine combines with an electric counterpart, with the battery recovering energy as you drive, meaning the chance to enjoy more miles in full EV mode. In fact, up to 52mpg can be enjoyed, while in the Hybrid mode, 94mpg is possible. With the Prius Plug-In Hybrid, meanwhile, CO2 emissions are as low as 49g/km for added feel-good driving.

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In-car technology also takes pride of place in the Prius range, with many intelligent features ensuring that your day-to-day driving experience is one that comes with all the infotainment measures you could possibly need. For instance, a colour head-up display will provide all key performance data, while the Toyota Touch 2 with Go acts at the centre for multimedia and satellite navigation. There is also a reversing camera, climate control functions, and smartphone integration to ensure you can stay connected wherever the Prius takes you.


When it comes to keeping you safe, the new Prius range doesn’t compromise. Toyota Safety Sense represents one of the industry’s best selections of protective measures. Features like Active Cruise Control, Road Sign Assist, Lane Departure Alert, and much more all contribute to helping avoid and mitigate any on-road incidents.

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Whether you’re planning on investing in the new Toyota Prius, Prius+, or Prius Plug-In Hybrid, you can take a test drive at Hodgson Toyota today. Visit our Newcastle or Gateshead showrooms to learn more.