Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:
Digital and online marketing
The role will typically also involve a great deal of digital and online marketing work, as we operate several websites website and social media accounts. As such, executives may need to look at analytics and come up with appropriate courses of action, produce written and multimedia content and oversee pay-per-click (PPC) and programmatic advertising. As such having a familiarity with and knowledge of digital and online marketing methods is beneficial.
Key skills for marketing / digital executives
Our marketing opportunities are open to graduates from any degree discipline. However, a degree or postgraduate qualification in a subject such as marketing, economics, business, statistics or sociology may be beneficial or preferred. It is not essential that you have automotive experience but again it would be preferential.
Personal qualities required