Cash for Kids responds to the needs of children in our communities so they can live life to the full and realise their individual potential.
Based across 22 areas in the UK, at the heart of people's favourite radio stations, they support children aged 0-18 who are disabled, disadvantaged or suffering from abuse or neglect.
At Hodgson we've it a precedence to give something back to both our staff and also the North East Community. Whether it’s through donations or hosting workshops for students, to creating training opportunities for our staff, we like to help in any way that we can.
This year we have been working on centralising our Charity efforts with Metro Radio Cash For Kids. As as business we already actively contribute to several different campaigns throughout the year such as Cake Bake Days, Christmas Jumper Day and directly for campaigns such as Cash for Kids Mission for Christmas for Toys.
We are extremely lucky to have some really great proactive staff members that always take time out and help on charity initiatives and we decided as a business to group together all our efforts and directly help children in our region, with our own ‘Hodgson’ projects with Cash For Kids. Projects we can directly help to choose and make a difference through our own efforts be that raising money or donating our time or resources.
Cash For Kids is an amazing charity with equally amazing people working there and with an almost impossible job of trying to help as many children and parents as possible. What is so important to mention is that Cash For Kids gives 80p of every £1 to the people who need it most. Secondly, we can help them to deliver all money raised directly to local children in Gateshead & Newcastle.
For 2017 Hodgson is committed to doing this is 3 different ways.
We've kick started our work with Cash For Kids through Toyota Fund For A Better Tomorrow. This is a wonderful scheme whereby Toyota GB helps support local projects in their dealership network to give back and make a difference in the communities that are situated in.
Hodgson's marketing department have been working with Cash For Kids and have selected two very different projects to support, one in Gateshead and the other in Newcastle to cover both dealership areas. Selecting just two out of the many was a very tough decision as all of the funding applications are so deserving of help. Again another part of the near impossible task facing those working at Cash For Kids - everyday.
The Toyota Fund for a Better Tomorrow was established in 2012 to enable Toyota GB and our dealers to provide small grants to charities, schools and community schemes.
Over the past 3 years, Toyota have supported over 200 projects and donated grants totalling in excess of £350,000. This investment has helped set up environmental gardens in local schools, created wildlife and conservation sites, encouraged technical and engineering education for young people as well as supporting road safety awareness programs.
Since September 2015, through the Toyota Fund for a Better Tomorrow, Toyota (GB) PLC has supported many organisations. There is a criteria that has to be fulfilled but Hodgson are very proud to have been given access to these funds for both projects.
We'll keep you updated on those projects as and when they happen.
Local people, schools and companies from across the region are signing up to become one of Cash for Kids 2017 FACES in order to help thousands of disabled and disadvantaged children this year.
The idea is simple 2017 business each need to raise £100!
The Cash for Kids 2017 Faces campaign has now gone live online and Hodgson Motor Group were straight on board to sign up all 5 of our dealerships to help the cause. Click the link to find out more about the initiative from the charity here Cash For Kids Press Release
The target of £100 is so achievable and we saw loads of potential for team building and morale boosting activities with the staff. We’re organising cake bakes, books swaps and an inter-dealership football tournament and better still, all the money we raise goes to a fantastic cause.
We can't wait to see what happens when our 'Road to Nowhere' bike challenge hits the dealerships this summer. Which dealership will clock up the most miles in the allotted time? Great fun!
Here's the Hodgson Faces at our Dealerships. If you know these guys then please feel free to stay up to date with them and of course sponsor them for their endevours. Again, we'll keep you updated on what we're doing and when.
A continuous initiative we have set up is having a central pot for Hodgson staff and customers to donate to. Similar to the Toyota Fund, we can then handpick projects with Cash For Kids that need urgent support that we’ve gathered funds for.
We have some really exciting events being finalised that we involved with from regional sporting events, to showroom events and more.
As always if you fancy joining in on any of these events give us a call or email the Marketing Department firstname.lastname@example.org