Every year Toyota GB gathers its best-performing dealerships across the national network at its annual BRIT Awards (Best Retailer In Town). The award ceremony is held at the world-famous St. Pancras Renaissance Hotel in London. The event was conceived in 2014 to reflect Toyota President Akio Toyoda’s continued focus on the importance of delivering excellent service at a local level and for dealer commitment.
BRIT scores are accrued throughout the year across 7 key areas – Customer Service, Development of Staff, Finance Acumen, New & Used Car Sales, Marketing and perhaps the toughest category After Sales.
Attending dealerships are aware of the categories they nominated for but unaware whether they are first or second as Toyota keep the results top secret. The evening climaxes with the award for ‘Best Retailer’ which is the dealership who has scored highest in every one of the 7 categories combined.
For the second year running, ‘Best Retailer’ was awarded to the North East’s very own Hodgson Toyota Gateshead, part of Hodgson Motor Group established in 1959 originally at Seghill.
David Lowes, Hodgson Dealership Principal, commented ‘This is the highest honour in the Toyota GB network and goes to all the hard-working staff back at Hodgson Toyota Gateshead. We’re delighted to have won this award for the second time in two years – that’s no fluke!’
If customer service and excellence is important to you then why not visit Hodgson Toyota Gateshead and see for yourself why they are the No.1 Toyota dealer in the UK.